Cannes Lions

LOVEWORKS

SAATCHI & SAATCHI , Auckland / SAATCHI & SAATCHI / 2014

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Overview

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Overview

Description

Our challenge was to keep those already interested in Lovemarks aware of and engaged with it. To achieve this we selected clients Lovemark stories of success and bought them to life in this easily digestible and informative guide.

Execution

Loveworks not only has instant shelf appeal with its surprising ‘trick of the eye’ shopping bag cover, it uses colourful navigation to lead the reader through real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Featuring 20 case stories from clients and markets worldwide in widely varying categories the book clearly shows Lovemarks thinking in action.

Outcome

Building on the success of Lovemarks, which has become one of the world’s most successful marketing philosophies of the past twenty years,(now published in some 22 countries in 15 languages) Loveworks has in just ten months after release, become an international bestseller for publishers PowerHouse Books.

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