Cannes Lions

LOVING STRANGERS

ADRIAN MARWITZ, Munchen / ADRIAN MARWITZ / 2016

Presentation Image
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Overview

Entries

Credits

Overview

Description

The creative idea is to combine very high quality with high fashion and combine it with a very different communication.

"Urban Strangers" won already some design prices. Also the German Design Award in category "lifestyle and fashion".

The new collection "Loving Strangers" is similar to "Urban Strangers" but is more unique and have different material features.

The inspiration for the new collection is based on the recent political and social situation. In times like these - we get the romantic wish to live in an unrealistic parallel universe - where every stranger loves one another. Unfortunately this will always be an “unrealistic parallel universe” dream. But we all need dreams - that’s the thinking behind Loving Strangers. My best inspiration comes from being outside, taking part in sports activities or listening to superman or batman music from Hans Zimmer – that only works when you put the volume right up!

Execution

high fashion eyewear in metal. against the trend but different and high quality. very comfortable to wear because very light. you will understand if you see the pictures!

Outcome

the brand is selling worldwide now in over 10 countries. for us it is very important to work just with independent opticians. no internet selling or chains. we try to be different in our communication. we don`t make typical eyewear advertising we try to make "high fashion eyewear".

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7 items

Urban Strangers vs. Loving Strangers

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