Cannes Lions

The Chase

RADICAL MEDIA, New York / NIKE / 2017


1 Shortlisted Cannes Lions
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Nike’s commercial “The Chase” is a striking depiction of the time, effort, and dedication that professional athletes commit to their respective sports. This spot follows Northern Irish professional golfer Rory McIlroy as he trains, practices, and repeats day-in and day-out to better his game. The audience watches Rory lifting weights, running, eating healthy meals, and spending countless hours practicing his swing. In the length of this spot, Rory has dark moments which make him feel like giving up; however, his effort all pays off when he hits a master shot in an important tournament. This commercial teaches athletes everywhere to “enjoy the chase” of greatness because there is always a moment in which it all pays off.

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