Cannes Lions
SAATCHI & SAATCHI, Singapore / SUBWAY RESTAURANTS / 2015
Overview
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Credits
Description
A group of cosplayers pretend that they're the Avengers in an effort to get a free sub.
Execution
To play up the ridiculousness of the scenario, we looked for actors who looked nothing like the Avengers, yet are convinced that they really are Earth's Mightiest Heroes. We didn't just want them to act. We wanted them to believe that they were cool, kick-ass superheroes.
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