The SKY Low Cost Zone is the place where Argentinians could buy tickets with Chilean prices, in Chilean territory, but without leaving Argentina. Crazy? Not really, since the Chilean embassy’s territory is legally Chilean, so, it had to have low prices as Chile does. We decide to use technology to convert the embassy in the cheapest place to buy tickets to Santiago in Argentina.

We tracked the perimeter of the Chilean Embassy in Buenos Aires with Beacon technology, that sent notifications to the nearby people’s smartphones when they were close to the embassy.

The week before the action, we activated a digital campaign through rich media banners, and social media to attract the Argentineans in Buenos Aires to the Chilean Embassy, so as to obtain tickets with Chilean prices. As they got closer, their phones guided them through GPS, showing the route to the embassy in real time. Finally, the consumer followed the map and once inside the “Chilean” territory, the prices were lower. When they went “out of Chile”, returning to Argentina, the prices were higher.

80K+ of impressions in just 3 hours.

+322% mentions of Sky Airline in the Web.

+423% visits to skyairline.com

300+ sold tickets in half a day.

The most important result is the positive perception that Argentineans now have about SKY Airline, since it is a brand that is totally connected to their reality (the country's social economic situation), needs and their most relevant insights. Low Cost Zone, more than a campaign, is an editorial line that marks how creative thinking should be for a brand like SKY, from now on.