Norwegians are aware that shopping in Sweden are cheap, but they don't know that Ullared is where the Swedes themselves goes to shop even cheaper.

What's the reason for this? Could it be that the Swedes would like to keep it for themselves? This radio campaign shows how they lie to keep the secret. The way the Swede is lying follows a tradition where we as neighbouring countries love to make fun of each other.

The translated version gives a hint of the humour in the spots which in the original version is played by Sweden's most popular comedians.