When it comes to banking, while many prefer a laptop, a mobile or the phone as a channel to conduct their banking transactions… there are many, many more who spend a lot of time going to branches to solve problems or perform transactions, as they prefer human interactions.

Unfortunately, this affects the bank’s business as more people at the branch means that the branches focus and concentrate less on sales and value added transactions for the bank’s business, and instead focus on solving customers’ problems.

Emirates NBD’s problem was no different than most banks.

Despite having a cutting-edge mobile and online banking platform, its branches still had queues of people lining up to solve queries with the tellers or conduct simple, everyday transactions.

Based on video-driven interactive technology which allows customers to conduct transactions and banking services through a centrally based team of tellers, in a highly engaging real time video/audio interaction.

We then placed these ITMs in leading malls in Dubai making them easily accessible compared to Emirates NBD’s branches

For the first time in the region, people banking at a terminal were able to interact with a teller via video and receive responsive, intuitive feedback and perform transactions comparable to an entire in-branch experience, without having to visit their branch or wait in their branch.

We communicated the ITMs across digital channels through content that created interest and curiosity about the ITMs.

Since, the ITMs were unique, they got picked up by local media as well as by international media.