Cannes Lions
BBDO NEW YORK, New York / LOWE'S / 2012
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In this spot, a couple walks into their home and every single piece of it, from the nuts and bolts in the door handle to the tiny screws inside a light switch, is taken apart and suspended in mid-air, revealing the inner components of the house's construction. The wide shot shows 8,000 individual pieces all accurately placed, layered, textured, animated and lit. Every piece comes back together as a man sits at his computer working on the MyLowes.com website, demonstrating how MyLowe’s helps you know your home inside and out.
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