We created Made in a Minute. A 360 degree, How-to video series that allows people to learn at their own pace just by moving their phone or swiping the screen.

We broke projects down into 8 steps which loop continuously like a GIF, shot them separately, then stitched them together in 360º.

That way, as you scan around the clock-like set you see the same person demonstrating each stage of the build.

Then we added hand-made instructional signs behind each step to help complete tutorial.

Everything in our 360º sphere has a purpose so that nothing is superfluous.

- We broke the projects down into 8 steps so there’d only be 2 in frame at a time.

- We replicated the actor 8 times, because each project requires a one person build.

- The actors wore numbered shirts to indicate the sequence of steps.

- We looped the actions to eliminate time limits and help people learn.

- The hand-cut signs add extra project information and enhance the set design.

- The color palette and set design suit the styling of the projects being demonstrated.

- The clock on the floor with a wrench for a second-hand guides the direction.

- The second hand takes one minute to turn once but you can watch it indefinitely.

- The music is entertaining, motivates the user and enhances the experience.

- The bird and plane add fill the vertical space and add intrigue for repeat views.

The films generated 11 Million Views, 21,000 Likes, 12,000 Shares and lots of photo uploads showing people’s proud accomplishments.