An art project was developed for the main pedestrian street in the city. It was themed around the Dragon Festival, the dragon being the symbol of the year 2012.The opening date - the 8th of March - coincided with the Chinese Dragon Festival which is the day when, the legend has it, all wishes come true.

We encouraged everyone to get involved and gave the city a new landmark.

At a set time a board with 11,000 holes in it appeared near the cafe.

Chopsticks were handed out to the Festival participants and passers-by.

Then you had to split the two sticks, pushing one into the board, while making a wish.You kept the other stick with the logo to get a discount.Just under 6 hours of joint effort gave birth to a dragon that now advertises the cafe.

Result- Over 10,000 wishes made - Dozens of TV, radio and news website stories- Earned media of over $25,000- Café full up during the campaign day – and thereafter