Cannes Lions

LUCOZADE SPORT ENERGY DRINK

M&C SAATCHI, London / GLAXO SMITH-KLINE / 2006

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This commercial features the critical moments in sport – the home straights, the final laps and the sprints for the line. These moments are captured in slow motion, depicting the fine margins between winning and losing, coincidentally the margins are the exact length of a bottle of Lucozade Sport.

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