Cannes Lions
DMC FULLSIX, Milan / PROCTER & GAMBLE / 2008
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CONCEPTWhen your hair is dandruff free and healthy, you don’t mind someone getting close to you and stroking your hair.
With Pantene anti-dandruff shampoo, you can finally take the first step and score with your hair. It’s now up to you: interact with the banner and plan a tantalizing and romantic date with the new Adam & Hair.TECHNICAL FEATURES The shoots are original and specifically made for the banner. It has all been realized in post-production 3D to obtain the woman's hair.
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