Cannes Lions
FCB SHANGHAI, Shanghai / CCTV / 2016
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China’s annual massive pilgrimage back to the traditional family home to celebrate the lunar new year is the biggest movement of people anywhere on earth. The reunions are often hard. For many Chinese, particularly Chinese migrants, because they can only travel home once a year, only the best and the most meaningful items will be brought home. The film follows nine such people from all walks of life across China, each bringing home a different yet significantly personal piece of “luggage”. Every piece represents the love we carry in our lives for the people closest to our hearts.
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