Cannes Lions
WIEDEN+KENNEDY NEW YORK / LYFT / 2019
Overview
Entries
Credits
Background
City living can be great; you have everything you’d ever need within a radius of just a couple miles. But how you choose to cover those two miles makes all the difference, and navigating the confusing infrastructure of big cities can often get in the way of your sanity. Whether you’re dealing with an inaccurate weather report, maintaining a budding romance, or digesting a stomach full of weed gummies, life is a lot easier when you leave the getting there to Lyft.
Execution
Headlines for these executions made light of regular travel inconveniences, poking fun at the scenarios that can often be frustrating, without putting too much pressure on commuters during their stressful morning commutes. Our goal in doing so was to hint to commuters that their stressful commute could use a little more levity - levity that they could find by riding with Lyft.
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