Cannes Lions

LYNX DEODORANT

DARE DIGITAL, London / UNILEVER / 2006

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The online advertising objective was to fuel the ‘clicking’ phenomenon by giving consumers a free clicker. The online target was 7k free clickers as used in the latest Lynx TV ad.The campaign deliberately used a ‘clicking’ tone of voice such as ‘Click here’ to encourage users to get clicking Results:All the ‘clickers’ were ordered as a direct result of the advertising to the extent that the campaign had to be pulled two days early. There are 7k users out there right now clicking with girls as a direct result of the online advertising.

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