Cannes Lions

LYNX DEODORANT

BBH, London / UNILEVER / 2008

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Our challenge was to encourage boys who flirt online to get out there talking to real girls, where the Lynx product can play a role.A series of 6 mobile applications were created, the first 2 are sonic tools aimed at a girl’s laughter spot:Lynx FX – helps you break the ice without having to utter a cheesy one-liner – a smorgasbord of witty and impromptu sound effects.Fit Girl Finder – sat-nav for your love life. An application allowing the unsuspecting female to think you’ve got some powerful chemistry. A honey radar and heart beat monitor rolled into one.

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