M&M’S® is the world-famous fun chocolate.

However, lately in Japan, its sales has been decreasing because it does not have anything new.

With only limited budget, we needed a drastic but simple idea to promote this product.

We discovered “choco-graphy”, the art created with M&M’S®, and decided to use this creative idea for promotion by putting a picture of choco-graphy on the package.

Immediately, many including celebrities started uploading the pictures of their own choco-graphy on SNS.