Every September, Japan celebrates “Respect for the Aged Day”, a day where we acknowledge and recognize the contributions and wisdom of the previous generation. We took the opportunity to help Kal Kan raise the awareness of the reality of senior cats and make the most of it to remind people of the care that their aging feline friend needs.

Ku-chan, 10 years old senior cat, is now living in Northeast Japan. His previous owner, Ono-san is currently living in suburbs Tokyo. It’s been about two years since they had separated from each other. Does Ku-chan still recognize the voice of Ono-san who had spent his childhood with?

2,110,000 organic view and approx. 9,000 Likes to the video, it also went viral in 176 countries and Picked up by more than 300 media outlets domestically and globally, resulting in USD1 million in free press.