Cannes Lions
ZENITHMEDIA , Beijing / CHINA MOBILE / 2005
Overview
Entries
Credits
Execution
A blank photo replaced the original photo of M-ZONE's celebrity spokesman. A special interactive envelope was placed on the opposite page of the existing ad.A "scissors line" was added.
Outcome
We have adopted this idea in only six core national magazines and the result was that we received over 1200 responses within the campaign period.
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12 items