December 18th, Ma place est dans la salle was simultaneously a concert, a one man show, a classical piece, a ballet, a musical, during which the audience was able to quench its thirst for sensations and culture.

Ma place est dans la salle is also a series of video testimonials, tweets and social media posts in which celebrities, comedians, singers, and dancers show their involvement. From backstage to under the lights, and on the streets, all reasserted their belief that singers, comedians, actors belong on the stage and audiences in front of them. And for each of them: #MaPlaceEstDansLaSalle

Across France, the public has been invited to book tickets and showed their support and their determination to carry on attending shows by sharing photos, videos and their thoughts. Laughter, joy and life echoed

in concert halls and theatres: #MaPlaceEstDansLaSalle

Our creative team changed the name of more than 150 shows, the mention « Ma place est dans la salle » has been added in each billboards and posters that participate to the campaign. Artists, technicians, theatral directors, tickets resellers got mobilized and worked for free. We used more than 250 artists and celebrities to invite each Parisian to return to theaters, concert halls, kids shows…

VIDEO LAUNCH: Celebrities invited people to see the show “Ma Place Est Dans La Salle“ by posting a video from their own social media accounts to help spark viral word-of-mouth and fuel media coverage for the launch of the campaign.

DURING THE NIGHT OF DECEMBER 18: All the shows were fully booked. Parisians shared through social medias their pictures of the posters and the shows. We relayed it all night long and mass media publications joined also the movement.

> More than 200 artists and celebrities joined the movement.

> #MaPlaceEstDansLaSalle became #1 Trending Topic on Twitter. Even the mayor of Paris and the French Minister of Culture tweeted about the campaign. The operation resonated beyond our borders and we received messages of solidarity from all over the world.

> +171 Million twitter impressions in 24 hours

> + €1,8 Million earned media in 24 hours

> 2,38M press reviews

> During the night of December 18, the people answered the call and the Parisian shows were all fully booked.

> This public engagement represents a symbol of resistance in order to defend French culture, our way of life and our artistry in the world of entertainment for today and tomorrow.