Sales grew by 500% and market share went up by 400% - Source: Nielsen Track763,000 hits on Google.Women shaved over 10,000 men in public across malls in India.Mass shaving event got 1868 men to shave in one go! Creating a new Guinness Book Of Records and featuring in Ripley's Believe it or Not.The campaign got over $ 2.5 Million worth of free media coverage, which is the highest for Proctor & Gamble India across all categories.