Cannes Lions

Mad Max

J. WALTER THOMPSON MANILA, Makati City / SHELL / 2016

MP3 Original Language
MP3 Original Language
Supporting Content

Overview

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Credits

Overview

Description

Most of the time, driving within the city isn’t that exciting. Either you just travel short distances or you get stuck in traffic for a really long time.

For this spot, we hear a person narrate his seemingly mundane journey but with dramatic vocal performance coupled with epic music playing in the background – making it all sound like a monologue from an action movie. We want to show that even a routine or boring journey could feel exciting with Shell V-Power Nitro+ Diesel – a premium performance fuel that keeps your engine in top form. True to the idea of this spot, we end with the campaign line, “Make your drive come alive.”

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