The first buses powered by coffee. In London, we created 30,000 litres of B20 biodiesel made partyly from coffee oil, harvested from coffee grounds collected from coffee shops. Commuters in London were effectively powering their own commute, with waste coffee being used to fuel London buses. This reduces CO2 emissions and captures an energy source that otherwise would have gone to waste.

Over two years, a combined team tested coffee derived bio fuel and secured the necessary regulatory approvals as the fuel has never been made from coffee oil.

To create the fuel, coffee was collected from coffee shops across London, then processed and coffee oil is extracted, using 100 tonnes of raw coffee grounds.

This coffee oil is then blended to form a B20 biodiesel. The final 30,000 litres of bio diesel was fed into official London bus depots providing fuel to actual London buses, creating the equivalent amount of fuel to run 1 bus for 1 year.

News coverage was the most successful result for any campaign for Shell Brand, with 1174 articles of news coverage, and 11.9 billion impressions. Video views totalled 42million with engagement rates 7% higher than industry sector benchmarks.