Three Mobile are one of Ireland's biggest music sponsors. Rather than make promises about their commitment to music with a sponsorship ad, they decided to help make some of their own. Three brought three artists from three different genres together to create collaborative, original tracks. Proving the connective power of music, and their brand purpose - that life is better connected. The tracks were launched with videos produced to support them. Our target market then used the brand's unlimited data to listen, watch and share the music.