Cannes Lions

MADE IN AMERICA

TRANSLATION, New York / AB INBEV / 2014

Case Film

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Overview

Description

In 2012, two filmmakers document the first Budweiser Made in America music festival—a two-day celebration of music and culture conceived by hip-hop luminary Shawn “JAY Z” Carter Held at Philadelphia's Benjamin Franklin Parkway, the inaugural event brought together a diverse group of nearly 80,000 music fans, leaping past the genre boundaries that define many similar festivals. The film captures electrifying live performances from a cross-section of the biggest names in contemporary music, including Pearl Jam, Janelle Monáe, Passion Pit, Kanye West, and JAY Z himself.

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