Sustainability is now one of the most important pillars in everything IKEA do, from raw material, through production, transportation, stores and so forth. However, their efforts are largely under communicated within the advertising. We were challenged to make a campaign focusing on sustainable living. Budget is low, and this is a small campaign, content for social media and IKEA´s native platforms.

No method is stronger than a good example, so we did what we´re best at, designing new products, as a way of communicating sustainability in a playful and inspiring way.