Cannes Lions
750MPH, London / IKEA / 2015
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Description
The spot follows a dreaming protagonist searching for the perfect night’s sleep in various beds, only finally finding it in her bedroom at home.
There’s no bed like home.
There were over 30 tracks of delicate, subtle wind wisps and clothing flaps which intertwine with the music track. There was obviously no sync sound shot on the shoot. The overriding aim of this job from an audio perspective was to create something peaceful and quiet that was still loud on TV.
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