Cannes Lions
UNIVERSAL MCCANN, Warsaw / MASTERCARD / 2007
Overview
Entries
Credits
Execution
Creative executions were linked to the place of expositions so e.g. in pubs the headline was “Drink for Maestro. Pay in pubs and clubs with Maestro.”, at ATMs the headline was “Do not wait for your money. Pay for your shopping with Maestro debit card”.
Outcome
Start to educate people about where and how to use cards instead of cash.
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