Cannes Lions

Dreams by Mastercard

VALE Network, Mexico City / MASTERCARD / 2018

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Overview

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Credits

Overview

Description

The agency exhausted all its resources in order to design the greatest interactive show: a play that tells different stages of Mexican history, in which the public could experience the flavors, colors and textures of each of them, by the hand of the best actors and the hottest chefs in Mexico

Execution

A house was chosen for its very representative Mexican architecture and it was intervened to mount the show. The customers of MasterCard® were in a space divided into two colors, where behind each door a surprise awaited them to finally be driven by a trip through time full of flavor and textures.

Outcome

Dreams was a success as an experience by itself, achieving 10 completely sold out nights, 40 publications covering the event, 79 influencers talking about it. Plus, the clients received a show that lived up to their expectations and increased our awareness but mainly, MasterCard set a precedent in terms of cultural offerings in Mexico, something unusual for a brand experience.

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