Cannes Lions

MAGAZINE

OGILVY & MATHER, Singapore / THE ECONOMIST / 2007

Awards:

1 Bronze Cannes Lions
4 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

As Asian businessmen regularly buy best-practice business books to help them in their career growth. So we placed the posters in bookstores directly above this section, with a giant paranthesis to show how The Economist covers the most compelling management topics you can find.

Outcome

In those bookstores which put up the posters, sales of The Economist increased by an average of 32%

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