Cannes Lions

MAGGI FOOD MANUFACTURER

OPTIMEDIA GESELLSCHAFT FUR MEDIA SERVICES, Frankfurt Am Main / NESTLE / 2007

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Overview

Entries

Credits

Overview

Execution

There was no creative work done. Naming anticyclones is an official service of the German Meteorological Centre. We sent press releases of the weather sponsoring to trade and public media.

Outcome

„Maggi Anticyclone“ is very efficient (costs: € 299,-). Media value for only 2 newspapers out of many sums up to approx. € 572,904,- and for only three TV clips (out of several) to approx. € 573,044,-. Estimated media value goes into millions. Business results cannot be obtained before end of April 2007.

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