Dogs are beneficial to children: they teach kids responsibility and build empathy. Waltham® Centre for Pet Nutrition, in its study on human-animal interaction, found that 75% of kids sought out their pets when they were upset. Close relationships with dogs have also been linked to the development of more positive behavior among children.

But kids don’t realize that a dog brings daily work and responsibility. They beg their parents for a pet, but sometimes after they finally get a dog, kids play with it for a while and then forget about it. The animal becomes a burden for everyone.

PEDIGREE® cares deeply about dogs’ wellbeing and believes that dogs help children to mature and become responsible. Our idea was to launch an educational programme that would help children prove that they can be responsible dog owners.