Cannes Lions
PUBLICIS COMMUNICATIONS, Mumbai / NESTLE / 2010
Overview
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Credits
Outcome
The Mom TV spot, surprised us with its spectacular results.
The website www.meandmeri.in logged in 100,000 unique visitors. 30,000 stories were uploaded (7,000 of them were on the website and the rest wrote through SMS and conventional mail.) 60 stories were published on packs. And each story was read and enjoyed by over 200 million Indians (Harry Potter and the Order of the Phoenix sold 12.5 million copies)
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