Cannes Lions
ARTEGENCE, Warsaw / ALIOR SYNC AND IDEA BANK / 2013
Overview
Entries
Credits
Execution
Our company specialises in creativity in the technology field. It is essential to execute projects that demand those two competencies that we uniquely combine. In Poland banks don't share clients' data with API assuming that aggregated data generates clients' loyalty. Obviously it is because they don't want to lose clients to smaller banks that are more innovative. We needed a tool that would give our clients (banks) a base to verify their customers' credit rating. We developed a tool that uses screen scraping to achieve it.
Outcome
During 3 months 30,000 customers have successfully used the tool for credit scoring. Around 30% of clients who are given an opportunity to use the tool decide to follow the process.
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