Cannes Lions
PRODIGI, Kyiv / STRAUSS / 2013
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We were to create a popular engaging website fully based on coffee and its consumption. We had to communicate the main brand’s message "You will be happy" to adult women. We found out that adult Slavonic women don’t believe in fairy tales, but are keen of horoscopes and other esoteric staff like fortune-telling. Such websites are very popular on the Russian-speaking Internet, but always have awful design and primitive user interface. So we decided to create the best fortune-telling website on the net and present women a unique user experience with 3 coffee fortune-tellings based on interactive video.
attn jury: additional URL has english translations
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