We designed a HTML5 widget that can be embedded on any website, enabling real time donations. Housed as a standard half-page banner, the simple mechanic turns regular advertising space into donation hubs. Using a numeric version of the word BOOBS – 80085, the cheeky device allowed people to donate boobs, for boobs. Be it 80 cents, or $80 - by shifting the point along the numbers 80085, people could select a donation amount that suited them. PR urged websites to donate banner space, and unlike regular banners, the widget actually kept visitors on their sites rather than clicking them away.

Websites of all kinds volunteered to house the widget, and everywhere it appeared became another touch point where people could donate directly. The Make a Point campaign lived up to it’s name, with a click rate 600 times higher than the average banner, and donations contributing to the hundreds of thousands of dollars that Jane McGrath raised in aid of Breast Cancer this year.