Cannes Lions

Make That Old

MJZ, Los Angeles / UNDER ARMOUR / 2017

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Young basketball players know all of the stories of Stephen Curry's success, that's boring old news. The more interesting story is how he lost the championship game against the Cleveland Cavaliers, but Curry plans to train hard and make that old news as well. Under Armour presents the Curry 3 shoe with Threadborne technology.

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