The Maybelline New York redesigned website was part of the Maybelline rebranding to Maybelline New York. Maybelline asked for a website that redefined them as state-of-the-art with an eye on trends, cutting-edge, cool and urban. Our approach was a technologically advanced foundation to maximize the innovative uses of the online space and technology. Using video to enhance their state-of-art brand image, we added trend reports and New York based makeovers to give the brand an urban-cool edge for our online target: women from their early teens to their mid 30’s. Regular updates will include original content, features and tools.