Every year, big brands push in a lot of money to sell their products through television commercials. Now sellers at home don’t necessarily have the same bandwidth when it comes to selling their used goods. So OLX found a way for them to make their own commercials, from the comforts of their home. ‘Make-Your-Mad Ads’ is an online platform from OLX, where sellers can sell their second-hand products with the help of 10 quirky characters and their countless combinations. All they needed to do was to visit makeyourad.olx.in, upload pictures of their product, choose a character along with other specifications and let the platform generate a personalized ad with their product at the center. A mad ad which they can then share across social media platforms and send the word out in a uniquely crazy way.

OLX launched ‘Make-Your-Mad Ad’ by introducing to the world the 10 quirky characters that will help sell the used products, on social media with #OLXMadAds. Each character had a quirky sales pitch telling sellers why they should pick them to sell a product. Once users visited makeyourad.olx.in, all they had to was to pick a character from a madcap bunch of 10. Then, upload a picture of their product, select the product, specify the color along with price and other details. And in a click of a button, the platform went through countless combinations to whip up a one-in-a-million personalized mad ad, just for them. All they had to do was share it across their social platforms like Facebook, Twitter, Instagram and so on, and let the Mad Ad do the rest. Thus, making selling engaging and entertaining at the same time.

40% increase in user engagement

Average sale time cut down by 4 days

3857786 in media impression

Over Million ad listings

OLX Mad Ads received an overwhelming response from media as well as people, across various social platforms. The biggest takeaway came when people started having fun with the Mad Ad platform, and not just for actually selling. Like this one person who tried selling the Taj Mahal using one of our characters. The ad had to be taken down, but the gesture was appreciated.