Cannes Lions
HAKUHODO INC., Tokyo / SUNTORY HOLDINGS LIMITED / 2018
Overview
Entries
Credits
Description
The brand has launched its first-ever promotion using digital media, designed to attract the attention of a new target audience.
Execution
To raise awareness of our product, we are providing a modern twist on our brand identity -our iconic red wax - which has a history stretching back 60 years. The campaign transforms station concourses into galleries, with exhibits in the form of digital signage and information screens on board each train.
Outcome
We approached the stations as galleries to be exhibited in.
5stations, 7days, 7.6M people saw.
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12 items