Cannes Lions

Maker's Mark Iconic Gallery

HAKUHODO INC., Tokyo / SUNTORY HOLDINGS LIMITED / 2018

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Case Film

Overview

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Credits

Overview

Description

The brand has launched its first-ever promotion using digital media, designed to attract the attention of a new target audience.

Execution

To raise awareness of our product, we are providing a modern twist on our brand identity -our iconic red wax - which has a history stretching back 60 years. The campaign transforms station concourses into galleries, with exhibits in the form of digital signage and information screens on board each train.

Outcome

We approached the stations as galleries to be exhibited in.

5stations, 7days, 7.6M people saw.

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