Beer has always been consumed at scenes of celebration. For every celebration, you can send the Premium Malt’s gift voucher through the app that can be used at convenient stores all over Japan, which directly leads to the sales of the product. We also achieved the image of "Beer for celebration = The Premium Malt's.".

Over 100,000 downloads of the app in 2 months and more than 10,000 beers were given as "gifts to celebrate the happy moments" among the users. It has succeeded in making a new sales platform through users themselves, and media exposure has risen more than 200 articles mainly on websites.

This app was used through the seasonal events such as Christmas and New Year's celebrations and gave customers a new opportunity for product use.

We have also helped strengthen the presence of "The Premium Malt's" in the daily lives of the customers through the increase of users.