IBMs technology is great but relies heavily on real people, IBM data capturers whose job it is to track every shot of every game at Wimbledon to provide the real time analytics that only IBM can.

The data capturers are tennis experts and former tennis players carefully selected for their expertise and speed at reacting to the tennis. 48 data capturers start the tournament with only the fastest and most accurate selected to progress to the later rounds of the Championships.

We created a dual screen mobile game – IBM #maketheteam, allowing players to see if they were fast and accurate enough to make our team of data capturing experts. With the fastest and most accurate player winning match tickets to Centre Court

Players could connect their mobile phone or tablet while watching Wimbledon tennis. Through four increasingly challenging games, our players were challenged to keep up with the action, in the way the IBM Data Capturers do. Points were awarded based on speed and accuracy with extra points for challenging and beating other players to climb a #MakeTheTeam leaderboard. The winner won tickets to watch the Wimbledon champion play on Centre Court.

Additionally visitors to Wimbledon could play a version of the game at a kiosk and play on our alternative leaderboard for additional prizes.

1.3m total quality engagements with IBM content were generated; an engagement rate of 22.4% was achieved for the game – 6x higher versus other content, 62% shared business related content, 1 in 4 decision-makers claimed to look for more specific business related content and a campaign ROMI of 9:1 was achieved.