Cannes Lions

MAKINOSTRA / HARLEY DAVIDSON

LEO BURNETT IBERIA, Madrid / HARLEY DAVIDSON / 2010

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Overview

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Credits

Overview

Description

Challenge:If Harley Davidson is a religion, a Harley Davidson Shop is it’s church.So when the client asked us to redesign it’s point of sale bag and put more branding on it.

Execution

Solution:We realised that the shopping bags were not made for Harley’s famous Electra case.So what did we do? We “Electrazised” the bag.

Outcome

Bags sold out in 5 days

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