With deals so good, there will be much competition for bookings. Hence, the idea of the secret notes, which were delivered two days before the travel fair to 1000 mid-value customers. Recipients were required to read the hidden message by shading the note with a pencil.

The production of the 1000 secret notes cost a mere $1,271 USD. This resulted in over 28,000 hits in a span of 48 hours, and total online bookings of $868,421.05 USD over the two day travel fair. Online sales exceeded client's expectations by 13%.