We created a worldwide fantasy racing game where players can race against the WilliamsF1 racing drivers in every 2006 Formula 1 race. The objective was to introduce excitement to the shaving category and to highlight the similarity between WilliamsF1 and Philips. The target audience of men aged 18-45 fits ideally with the demographic of Formula 1 fans. Players can modify the settings on a number of components of their car, and then test laps to get the best time. When the player is done, the car is entered into the race against Mark Webber and Nico Rosberg on the Sunday.