Cannes Lions

Malibu "Panning"

COMMONWEALTH//McCANN, Detroit / CHEVROLET / 2016

MP3 Original Language
MP3 Original Language
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Advanced safety technology inside the newest cars can sometimes be hard for consumers to understand. So we demonstrated how it works by using the actual speakers in the car being driven. Using innovative audio technology, the sound drifts back and forth from speaker to speaker to emulate how a vehicle drifts back and forth in a lane on the road. This technique quickly brings to life the benefit of the Lane Keep Assist safety feature in the all-new 2016 Chevrolet Malibu.

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