MamyPoko produces specially designed diapers that are easy to wear for baby. As shown in the product name, the brand recognizes the bond between mom and baby since changing a baby's diaper is usually seen as the mom's responsibility.

We launched the campaign on Facebook by presenting a new DadyPoko logo on Father's Day. For just one week, we created social media content geared towards fathers, and encouraged everyone to share pictures of dads changing their babies' diapers.