Cannes Lions

Man Up

STATION FILM, New York / GQ / 2017

Film
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GQ, with help from Panthers’ defensive end Charles Johnson, Eagles’ safety Malcolm Jenkins, and Saints’ defensive end Cameron Jordan, worked together to create a PSA to be released in a multi-platform approach with Zac’s story, reported by Reid Forgave, to teach parents and younger players, alike, about the perils of CTE and the dangers of playing football without proper protection and medical attention. This piece will be used by the National Football League Players Association (NFLPA) in Texas high schools to teach young athletes about the realities of CTE in high school football players.

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