Cannes Lions

Ryan Reynolds Gets Roasted By His Twin Brother

HUNGRY MAN, Los Angeles / GQ / 2017

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Film
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Overview

Entries

Credits

Overview

Description

Who better to interview GQ’s Man of the Year than the resentful twin brother he left behind?

Execution

Dropping this video with the announcement of Reynolds' Man of the Year status we thought we'd create a wave of buzz both in the magazine and online.

Outcome

Well over six million views and a significant bump in Ryan's issue of the magazine.

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2022, GQ

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