All that a new shopping mall needs is to be noted by the people around. Specially in Santo André city, which is in the greater metropolitan area of São Paulo, a huge metropolis with some of the biggest shopping malls of the country. So, our message to the citizens of Santo André had to be very clear: now you can find all you need close to you. And we did that in a very personalized way.

During Atrium Shopping Mall opening week, each subscriber of Veja SP magazine in Santo André city (6.240) received his/her magazine inside a personalized envelope and was able to be sure that from that moment on, he/she would find all they needed close to their homes.